The automation of measures based on your new knowledge.
On the basis of your acquired knowledge of the above-mentioned data and their preparation in cockpits and reports, you can also automate processes or actions into practice.
With the help of the Campaign Manager you can set up workflows that intervene in the course of events. Which options for a product should be shown to the customer? Which events are likely to interest the visitor the most? Which products need to be presented in a different way in the shop with regard to the actual and stated delivery times of the supplier?
These are classic examples that can be automated with the help of your rules and also the mechanisms of simple artificial intelligence.
What questions would you ask yourself every day if you were no longer limited by the factor of missing decision bases in the form of feedback data?