Feedback & Experience Management

Knowl­edge decides! What would you do if you knew… 

Many organ­i­sa­tions have recog­nised the oppor­tu­ni­ties of dig­i­tal­i­sa­tion. They want to offer their cus­tomers and vis­i­tors tar­get­ed ser­vices and at the same time under­stand their needs faster and faster and respond to them in the best pos­si­ble way. 

Many touch­points are already sup­port­ed or even new­ly placed with the help of dig­i­tal media. 

How­ev­er, analysing their use today, net­work­ing the var­i­ous pieces of infor­ma­tion and even exchang­ing knowl­edge with oth­er organ­i­sa­tions in order to real­ly get a holis­tic pic­ture is often still in its ear­ly stages. 

The col­lec­tion of feed­back infor­ma­tion from a wide vari­ety of sources — pos­si­bly even exter­nal ones — as well as the tar­get­ed prepa­ra­tion of the nec­es­sary key fig­ures and the rapid and, at best, auto­mat­ed deriva­tion of mea­sures are the goals of the most diverse orga­ni­za­tions. 

Our feed­back & expe­ri­ence man­age­ment solu­tions are an impor­tant build­ing block to unlock the real know-how and years of expe­ri­ence of your orga­ni­za­tion in our joint projects and to shape your future com­pet­i­tive advan­tages. 

The start­ing posi­tion: 

Data-dri­ven busi­ness mod­els, the automa­tion of mar­ket­ing cam­paigns, the sup­port of loy­al­ty mod­els or even the mod­ern­iza­tion of process man­age­ment are often on the wish list of many medi­um-sized busi­ness­es. The vision of the future and a tan­gi­ble solu­tion approach are often far apart. 

Today, the gen­er­a­tion of data for the most impor­tant key fig­ures usu­al­ly cor­re­sponds to a col­lec­tion of many Excel tables or ques­tion­naires, from which no qual­i­ta­tive­ly and quan­ti­ta­tive­ly use­ful con­clu­sions can be drawn. 

The imple­men­ta­tion:  

With the Man­aged Ser­vices from the Feed­back & Expe­ri­ence Man­age­ment area, we sup­port cities and regions in the imple­men­ta­tion of plat­forms for live­ly cities, com­pa­nies from trade and indus­try in the real­iza­tion of data-dri­ven busi­ness mod­els and coop­er­a­tions or even asso­ci­a­tion struc­tures in the exchange of feed­back data and key fig­ures between many com­pa­nies in a sec­tor or a busi­ness community.

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