Conception – The Active Development of the Visitor Journey

Strate­gies and guide­lines for a sus­tain­able, inte­grat­ed and glob­al approach to the city

In order to devel­op con­crete actions, the results of the pre­vi­ous eval­u­a­tion phase have to be analysed and con­cep­tu­alised in dif­fer­ent work­shop for­mats in order to design the nec­es­sary mea­sures for a holis­tic strategy.

The key issue is: What is the opti­mal inter­ac­tion between the expec­ta­tions of the dif­fer­ent tar­get groups and those of local users in terms of local val­ue cre­ation — and across all chan­nels — along the Vis­i­tor Journey?

  • It is nec­es­sary to define tasks, rules, as well as the per­for­mance and solu­tion con­cept for the nec­es­sary imple­men­ta­tions, to coor­di­nate the inter­ac­tion of the groups of actors with each oth­er and to com­pare it with the sta­tus quo of avail­able infra­struc­ture and organisation.

The fol­low­ing steps are nec­es­sary to trans­form the require­ments into a strategy:

  • an analy­sis to deter­mine the ini­tial sit­u­a­tion at the loca­tion and iden­ti­fy start­ing points for the con­cept phase, includ­ing infra­struc­ture, ser­vices, net­work­ing and qualification
  • an analy­sis to deter­mine the ini­tial sit­u­a­tion at the loca­tion and iden­ti­fy start­ing points for the con­cept phase, includ­ing infra­struc­ture, ser­vices, net­work­ing and qualification.
  • the design of a solu­tion sce­nario using the sur­vey results and the design think­ing method to trans­fer the require­ments into a port­fo­lio of measures.
  • the devel­op­ment of an indi­vid­ual con­cep­tu­al paper for the loca­tion with a pri­or­i­ty set­ting of the devel­oped actions and con­cep­tion which leads to a strate­gic paper as a basis and guide­line for sub­se­quent imple­men­ta­tion of mea­sures in the trans­for­ma­tion phase

Impor­tant: The coop­er­a­tion of the par­tic­i­pat­ing groups is rel­e­vant for imple­men­ta­tion regard­ing the pos­si­bil­i­ties of influ­enc­ing the over­all project must be mod­er­at­ed, doc­u­ment­ed and estab­lished in the nec­es­sary guide­lines at an ear­ly stage.

We sup­port the process with the help of prac­tice-ori­ent­ed and suc­cess-proven method­olo­gies for the devel­op­ment of your indi­vid­ual, site-spe­cif­ic concept.

You can also find out more about our cur­rent news, events and ref­er­ences on our page Cit­i­zen Con­nect — for­mu­las for suc­cess­ful city plan­ners.

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