The integrated online platform of Kirchheim unter Teck.
Kirchheim unter Teck is a town in the federal state of Baden-Württemberg, Germany, in the district of Esslingen with a population of 40,736 (kirchheim-teck.de). It is located on the banks of the small river Lauter, a tributary of the Neckar, as well as in the vicinity of Teck Castle, about 25 km southeast of Stuttgart.
Unlike the initiatives known to date, this project does not only explicitly refer to a sales or trading platform for the retail trade. Rather, the entire region (associations, institutions, traders, etc.) must be focused on — the commercial aspects are only part of the concept. An ” individually customisable daily companion ” was created for the citizens and visitors of the region. It focuses on actuality and information that meets the needs of the visitors.
“If you are not online, you don’t exist.” This is an important basic statement that everyone — especially local retailers — should have in mind today. Everything that makes Kirchheim unter Teck and the region unique and how you live or what you can experience there should be displayed online and thus be traceable. Only in this way attractiveness of the city and its region can be ensured in a sustainable way in the digital age.
In the concept of the “Teck Key”, great importance is attached to loyalty and business incentives. During registration, the user receives a number of advantages.One example is parking through an application. The doors open automatically, but the parking fee is collected via the “Teckschlüssel App”.
At the same time, visitors to the city can use the app to make purchases at the points of sale and thus obtain a (partial) refund of their parking ticket. Using the verification key, retailers offer customer loyalty points depending on the value of the purchase.
The same model can be applied to a number of institutions such as associations, restaurants, clubs, local shops, etc.